Think You’re Rational? Think Again.
Overview and Key Takeaways
Ever wonder why you overspend, procrastinate, or choose things that aren’t good for you—even when you know better? Join Dan Ariely, world-renowned behavioral economist and bestselling author of Predictably Irrational, for an eye-opening live Q&A that dives into the strange, surprising, and predictably irrational ways we make decisions.
In this interactive session, Ariely will unpack the invisible forces that shape our thinking—from pricing tricks and social norms to the psychology of temptation—and how we can outsmart them. Bring your questions, your curiosity, and maybe even your irrational side for a conversation that’s as entertaining as it is enlightening.
This is your chance to engage directly with one of the leading voices in behavioral science - the event will not be recorded, so DON’T MISS IT - LIVE!
By the end of the session, participants will be able to:
Identify common irrational behaviors and the cognitive biases that drive them.
Apply behavioral insights to real-world problems in decision-making, marketing, and policy design.
Analyze how context, framing, and emotions influence choices in predictable ways.
Reflect on their own decision-making habits and develop strategies for making more rational, effective choices.
It’s time to rethink how you think—with the expert who’s made irrationality make perfect sense.
Ask questions and get valuable feedback in this LIVE ONLY session with Ariely.
You are encouraged to invite your colleagues for this complimentary interactive event.
Featured Speaker
Dan Ariely is a world-renowned behavioral economist, bestselling author, and professor known for his groundbreaking research on human irrationality. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.
Ariely’s work explores the hidden forces that shape our decisions, especially when it comes to ethics, money, motivation, and dishonesty. His bestselling books—including Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty—have been translated into dozens of languages and have influenced fields ranging from public policy to personal finance.
In addition to his academic work, Ariely is a frequent speaker, consultant to major companies and governments, and co-creator of several popular documentaries and educational initiatives aimed at improving decision-making in real life.
— Check out Dan’s Tedtalks and podcast series The Upside of Down —
For more information or to submit your questions in advance, please email [email protected].
CFA Institute Qualified Activity: Eligible for 1.0 PL credit hours
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